1Feature 01
Camera and Creative Tools
Instagram Edits App includes built-in camera and creative tools that help users record high-quality videos directly from the app. You can capture clips - up to 10 minutes per take, in 4K at 60 fps on supported phones - add effects, use filters, and create professional-looking content for Instagram Reels and other social media platforms.
- Record in-app or import from your camera roll with one tap
- Teleprompter shows your script under the lens for natural delivery - speed and size adjustable
- 3, 5 or 10-second countdown, speed from 0.3× to 3×, HDR or SDR
- Multiple takes and clip preview help you nail the shot before editing
- Green-screen effects and filters apply straight from capture
2Feature 02
Easy Video Editingupdated
Edits App makes video editing simple for beginners and creators alike. Users can trim clips, arrange videos, and add text, music, stickers, effects and transitions - all on a frame-accurate timeline. It is designed to help creators make short videos quickly and easily, without the learning curve of desktop software.
- Trim, split and reorder clips with drag-and-drop precision
- Pinch the timeline to zoom from the whole Reel down to a single frame
- Speed changes, freeze frames and reverse play
- Beat markers snap your cuts to the music; volume ducking drops music under your voice
- Snap alignment, locked template clips and Project Versions
3Feature 03
Animateupdated
The Animate feature helps bring photos and videos to life with creative motion effects. Users can create more engaging content using animation tools, making Reels and social media videos look more dynamic and attractive - a still photo becomes a moving moment.
- AI image animation turns static photos into motion clips
- Keyframes animate position, rotation, scale and opacity of any element
- 15 In & Out animation effects - Glitch Out, Particles In, Displace and more - for clips, text and stickers
- Opacity Blending melts stickers, text and captions into the footage
- AI Restyle re-styles a whole clip from a prompt (some countries)
4Feature 04
Captionsupdated
Instagram Edits App supports captions, helping creators add text to videos easily - and automatically. Captions are essential for viewers who watch videos without sound, and they measurably improve engagement, accessibility and content understanding.
- Auto captions transcribe your speech with one tap
- Tap any word to fix it; style fonts and highlight key words as they're spoken
- Bilingual captions - two languages on screen, synced, in 15 languages
- Automatic lyrics for library music tracks
- Caption animations and safe-zone mapping keep text visible and lively
5Feature 05
Insightsupdated
The Insights feature helps creators understand how their videos perform - inside the editor itself. Users can check content performance, audience engagement and video results, making it easier to improve future Instagram Reels and social media content with every post.
- Your recent Reels ranked by views, connected to Instagram Insights
- Retention and skip-rate data show exactly where viewers drop off
- Compare up to three Reels side by side - views, watch time, followers gained, engagements
- Audience insights: location, interests and active times
- Reports exportable as PDFs for sponsors and brand decks
6Feature 06
Projectsupdated
The Projects feature allows users to organize and manage all their editing work in one place. Creators can save drafts, continue editing later, and keep multiple video projects organized inside the Edits App - nothing is ever locked into a finished export.
- Every video stays a fully editable project you can reopen anytime
- Project Versions - save a version before a big change and test two hooks safely
- Share drafts to collaborators through Instagram DM for feedback
- Storyboards and the Ideas tab keep upcoming videos planned; the Inspiration tab is searchable
- Templates open with locked clips so the structure survives your swaps